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CHECK OUR INSPIRATIONAL VIDEO FOR SS21 SEASON

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KEY PRIORITIES

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THIS SEASON WE’LL FOCUS ON:

• GO ALLROUND product family, in which for the first time we introduce GO ALLROUND LACE option, offering perfectly fitting stretchy fabric & comfort, topped off with lovely flexible lace trim.
• New GO collection providing outstanding comfort for women, launching with organic cotton and an overall conscious approach to packaging.
• WOW COMFORT collection with its super soft, super flexible and amazingly lightweight fabrics.
• BODY ADAPT platform designed to harness all the science we have to create ACTIVE ADAPTIVENESS. Adaptiveness that works with your body as it changes.
• ZERO FEEL is back again and ever popular as ever, with its unadulterated comfort that conquers all

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GO ALLROUND & GO ALLROUND LACE

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WE GET IT.

UNACCOMMODATING UNDERWEAR CUTTING INTO ALL THE WRONG PLACES IS FAR FROM CUTE.

Ever wondered what ‘one size’ could be if it triharder, took a long hard look at itself, or found  enlightenment?

Wonder no more, sloggi Go Allround has arrived!

For everyone that’s ever been a ‘smedium’ or a ‘marge’, we’ve designed the perfect underwear – GO Allround. Supersoft and stretchy, these everyday garms are made for everyone and every body. With its intuitive sizing and ‘click-your-fingers’ bounce back, it fits around every shape.

Drop the size tag and get comfortable.
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… for those who care  about comfort, but want  to turn up the ’ooh la la’ in their everyday underwear drawer, we’re introducing a LACE option.

Go Allround Lace offers perfectly fitting stretchy fabric & super comfort, topped off with flexible lace trim. One size from XS to L, because you’re more than just a letter. Embedded, high-stretch pads for extra support with a seamless finish. Classy pants with cutting edge styling and contemporary silhouettes.

This is the innovative interpretation of essential feminine bodywear. It will strengthen the successful launch of GO Allround with an additional feminine offer and complementary styles for mix and match possibilities.
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GO ALLROUND LACE VIDEO

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BENEFITS

• super comfortable stretch for an extremely good and snug fit
• ultimate softness with a natural touch
• easy the find your size
• on trends styles with modern lace design

RTBs

• highly elastic fabric and seams
• one size fits all
• contemporary shape assortment with attractive color palette of white and black tones plus 1 seasonal color

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GO

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DON’T PANIC, IT’S ORGANIC!

THE NEW GO FOR WOMEN

This new addition to the GO platform, brings the simple “sloggi GO” all-around comfort series to women, launching with organic cotton and an overall conscious approach to packaging. It is an all-around comfort story, with modern everyday styles that appeal to women who prefer organic cotton.

BENEFITS

• Elastic circular knit fabric with super soft hand feel from ECO cotton
• Modern feminine look with geometric lace trimming
• Durable products with quality workmanship ensuring great fit and modern everyday design

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ZERO FEEL

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ZERO FEEL

ZERO seams. ZERO wires. ZERO skin marks

Still spreading that ‘unfeelable feeling’ wherever boobs and bums seek unrivalled comfort.

This season, ZERO Feel is back again and still one of the most popular Sloggi series out there.

Discover what makes it so unbeatable and check out our new color update that’s sure to bring a little vibrancy to the summer months.
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ORIGINALS

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WHEN YOU’RE COMFORTABLE, NOTHING HOLDS YOU BACK.

Our ever popular classic Hikini and Maxi twin backs are back with a fresh, new colour update.

These staples feature a smooth cotton blend with breathable fabric for comfortable wearing all day, everyday.
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